With the new day, comes new strength. I saw an ant (yes, I am talking about just one ant!) lifting a crumb of bread that is three times its size. It is incredible how an ant takes on the task no matter how big and daunting it might look like. 

These tiny ants, we either ignore, see as pests, and want to eradicate or even kill, can teach us a thing or two about surviving in this volatile and complex working world.  

These little creatures that we see daily in our gardens transporting food and constructing their homes that are often destroyed by ourselves or by nature. Despite this, they begin again with their work, because the obstacles do not scare them. 

We require such grit to survive in this era, which has transformed and has fast-tracked us to roughly 25 years into the future. In a hurry-scurry, we have arrived at an era where our degrees and experiences are not as valuable as our skills (both, Hard and Soft Skills). 

Therefore, attributes of an ant inspired us to name our new boutique start-up, DeANTS. 

Furthermore, the acronym DeANTS is an abbreviation formed from the initial letters of my lovely family, who is the compass to guide me and my inspiration to reach new heights.

What soft skills can Ants teach us?

If ants were entrepreneurs, they would probably own everything on the planet. For this era, an ant can share some lessons of excellence. 

The attributes of ants inspire the four Core Values of DeANTS. 

Core Value 1 | Accountability

• Regularly communicate
• Respect deadlines
• Keep track of your commitments
• Buck stops at us

Ants never leave what they are carrying and just call it a day! They make sure that they get the job done – they take full Accountability. So, thus we!

• We regularly communicate with our partners, colleagues, and stakeholders 
• We respect the deadline that helps others to meet their deadlines
• We keep track of our commitments to ensure we execute our Accountability 
• We take responsibility for something, and we don’t pass the blame on to someone else, as, the buck stops at us

Core Value 2 | Quality

• Resist to compromise
• Produce neat work
• Be at our best
• Be consistent

Isn’t it amazing when ants carry a single object, they demonstrate Quality and consistency? They follow this attribute consistently even when someone is not watching them. 

• We resist compromising on the Quality as it is critical to satisfying our partners and retaining their loyalty
• We use the best resources to produce neat work for our partners, colleagues, and stakeholders
• We are always “at our best mode” while dealing with partners, colleagues, and stakeholders while working from home or office and representing their brand
• We provide quality work consistently 

Core Value 3 – Inspire

• Practice optimism
• Use positive emotions
• Take the first step
• Look at the big picture

Ants aren’t overwhelmed by the total size of the objects that they need to carry; they reflect one of the famous quotes by Walt Disney –” All our dreams can come true if we dare to pursue them.” At DeANTS, we do not limit ourselves

• We practice optimism and refuse to believe that the road ends without options
• We use positive emotions while working and interacting with our partners, colleagues, and stakeholders 
• We have the courage to take the first step and make your plans real. Loads of people have brilliant ideas. Execution is what matters; we help you execute your plans
• We share suggestions while keeping our eyes on the big picture

Core Value 4 | Think Blue Ocean

• Shower positive attention on new ideas
• Stay updated with the new world
• Be innovative
• Suggest ideas that reduce cost and increase value

Ants are a symbol of diligence and willpower. We encourage businesses/individuals to see untapped demand in the market and help them to find it. Think Blue Ocean is one of our core values, which encourages us to think differently, beyond the traditional boundaries. This core value helps us to change our mindsets.

• We give positive attention to new ideas to see how we can move you out from Red Ocean to Blue Ocean 
• We stay updated with the modern world and suggest standards that can be raised, reduced, eliminated, and created well above the industry standards
• We develop your colleagues to be innovative, so you create new ideas, not compete
• We prepare you and your leaders to create a Think Blue Ocean Idea, which helps you lower costs while increasing the value of your services  

These attributes are the fundamental beliefs of DeANTS, that shape our culture. Every single professional decision at DeANTS is aligned with these CORE VALUES and VISION

With the attributes of ants, on 20th July 2020, we begin our march forward to achieve new heights.